We want foodora to feel like a second family. A family where you can be yourself and express your opinions. Where you feel safe to try and fail. And where you can develop as a human being as well as in your professional role.

Despite how much we grow, how successful we are and how well-known our brand is, the warmth and the consideration for each other should always remain the same. This is our cultural aspiration and it will be the essence of our pink identity.

Our cultural aspiration will guide us whenever we need to make decisions. It will educate our customers and partners in what we are and what we stand for. It will support our leaders in order to develop and engage us as employees to reach our full potential. Furthermore, it will help us attract and recruit new foodorians and ensure cultural addition. 

Our cultural aspiration is built on three pillars, our core values, that will help concretize what we’re aiming for: We dare, We get it done & We’re equally pink. These values will be known by heart by each and every foodorian.